Working with nature
Sustainability
A low-carbon, zero-waste approach designed to support deer welfare, biodiversity and communities.
Managing deer with care
Without a natural apex predator, unmanaged deer populations can place serious pressure on woodland, farmland and peatland. Responsible management also supports herd welfare.
Lower-carbon preparation
Venison is butchered and packaged locally.
Zero-waste ambition
Fair Feast aims to make useful food from every suitable part of the deer.
Evidence-led action
A five-year botany study is tracking habitat health and deer pressure.
A healthier balance
The goal is a healthier balance between herd welfare, biodiversity, land management and useful food for people.